Once again, Movieguide®’s Annual Report to the Entertainment Industry shows that moviegoers prefer movies with no sex. In fact, the more explicit sex a movie contained in 2009, the worse it did at the box office.
“This was especially clear in 2009,” said Dr. Ted Baehr, founder and publisher of Movieguide®: The Family Guide to Movies, Entertainment and Culture. “Movies with no sex and no sexual immorality averaged significantly more money at the box office than movies with some or a lot of such content.”
This rejection of explicit sexual content was even true overseas, Dr. Baehr reports.
Movieguide®’s analysis of the Top 275 or so movies released in 2009 showed the following statistics:
* Amount of Sexual Content in 2009
Movies with No Sex Do Best!
|
Content |
Count |
% of All |
B.O. Sum |
Avg. B.O. 2009 |
|
No S |
79 |
28.50% |
$3,731,746,925 |
$47,237,303 |
|
S |
96 |
34.70% |
$3,555,253,916 |
$37,033,895 |
|
SS |
76 |
27.40% |
$2,072,437,374 |
$27,268,913 |
|
SSS |
26 |
9.40% |
$454,888,999 |
$17,495,731 |
Legend: No S = No Sexual Content or Immorality; S = Implied Sexual Content or Immorality; SS = Some Depicted Sexual Content or Strong Sexual Immorality; SSS = Excessive Depicted Sexual Content or Very Strong Sexual Immorality.
Of the Top 24 Movies Making $100 Million or More Overseas in 2009, Movieguide® found that only 25% had any depicted, strong, or very strong sexual content and/or immorality (SS, SSS).
Dr. Baehr will present these and other highlights from Movieguide®’s 2010 Annual Report to the Entertainment Industry Tues., Feb. 23, at the Annual Faith & Values Awards Gala, to be held at the Beverly Wilshire Hotel in the heart of Beverly Hills, Calif.
At the Awards Gala, Dr. Baehr and Movieguide® will present more than 25 awards to the most family-friendly and inspiring movies, television programs, and performances in 2009.
Movieguide® has been analyzing the content of movies and comparing box office numbers since 1991.
“We have found similar results in practically all of our previous studies,” Dr. Baehr noted.
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