Universal Report 2013

Test

Universal’s DESPICABLE ME 2 may be the most plesant box office surprise of the year. FAST AND FURIOUS 6 also performed very well. Their big-budget R.I.P.D. tanked. They appear to have a large slate of adult content to close out the year.

Average Box Office Universal $85,246,922

ACCEPTABILITY

-1

47%

-2

40%

-3

-4

+4 EXEMPLARY
+3 MORAL
+2 GOOD
+1 WORTHWHILE

-1 CAUTION
-2 EXTREME CAUTION
-3 EXCESSIVE
-4 ABHORRENT

LANGUAGE

VIOLENCE

13%

No L

13%

67%

LLL

No V

13%

53%

33%

VVV

No L – No obscenities and profanities
L – Few obscenities and profanities (1-9)
LL – Several obscenities and profanities (10-25)
LLL – Numerous obscenities and profanities (more than 25)

No V – No violence
V – Brief or action violence
VV – Moderate violence (may include some blood)
VVV – Very strong, extreme or graphic violence

MAMA

January 18

Genre: Horror

-3

$71,470,865

Now On DVD
Review

IDENTITY THIEF

February 8

Genre: Comedy

-2

$134,263,465