Fox Sports’ eNASCAR iRacing Pro Series Invitational is the Most Watched eSports TV Show
By Allyson Vannatta, Staff Writer
NASCAR and Fox Sports’ inaugural eNASCAR iRacing Pro Invitational Series race on March 22nd was the most watched eSports TV show to date.
Over 900,000 viewers tuned into FS1 on Sunday to watch the event, according to Engadget. The race was also the most-watched sports broadcast on cable since live sports were suspended and cancelled on March 12.
Fox has agreed to cover the next race, which is happening on March 29 at 1PM ET at a simulated Texas Motor Speedway.
Movieguide® previously reported that with live sports on hold for now, leagues and broadcasters are racing to fill the holes in networks schedules.
NASCAR and FOX SPORTS announced the first “eNASCAR iRacing Pro Invitational Series that will replace canceled NASCAR races with ‘simulation-style’ esports competitions,” to help bring new sports related content to audiences during COVID-19.
These races will feature top drivers such as Dale Earnhardt Jr., Bobby Labonte, Kyle Busch, and Denny Hamilton.
Jeff Gordon, former NASCAR driver and Fox broadcaster, will commentate on the race programs.
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