MoviePass to Make Comeback With Tiered Pricing This Labor Day
By Movieguide® Staff
MoviePass is back! Well, almost.
After MoviePass burst onto the scene and tanked two short years later due to its parent company going bankrupt, the service that allows unlimited movies for $10 a month is ready to make its return.
Co-founder Stacey Spikes bought back MoviePass in November 2021 and said that a waitlist for the new service would open on Labor Day.
Variety reported:
The subsidized ticketing subscription service will relaunch in beta form on Labor Day, though potential users will have to first join a waitlist. Starting on Thursday at 9 a.m. ET, MoviePass will allow customers to sign up on its website for a standby list, which will be open for five days. Anyone who makes the cut will be notified on Sept. 5.
MoviePass co-founder Stacy Spikes announced in November 2021 that he bought the company back after its parent company Helios and Matheson Analytics went bankrupt. In a press conference last February touting the return of MoviePass, Spikes gave few details other than teasing a monthly credit system — a la the fitness-based ClassPass — to watch movies on the big screen.
The new rendition of MoviePass will include a new pricing tier for subscribers, which will vary based on where you live, from $10, $20, or $30 per month.
The new beta will also implement a credit system, enabling users to purchase a given amount of movies each month.
It is still unclear what MoviePass will offer by way of premier releases and opening weekend blockbusters, but a spokesperson confirmed to Variety that they have partnered with 25% of movie theaters in the country.
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