Amazon to Implement Generative AI in Entertainment Business, Other Sectors
By Movieguide® Contributor
Amazon CEO Andy Jassy recently revealed plans to implement AI into every sector of the company, including Amazon’s entertainment business.
“Inside Amazon, every one of our teams is working on building generative AI applications that reinvent and enhance their customers’ experience,” Jassy said during Amazon’s Q2 earnings call.
This includes projects in Amazon’s web services, advertising, devices and entertainment; “you can just imagine what we’re working on with respect to Alexa there,” he added.
While Jassy didn’t provide specifics about the projects in development, he shared that the AI use will range from tools to “help us be more cost effective and streamlined in how we run operations in various businesses to the absolute heart of every customer experience in which we offer.”
Most consumers know AI tools, like ChatGPT, for their front-end capabilities: generating text or images, mimicking someone’s voice and automatically editing photos or videos. Amazon, however, plans to implement back-end applications of the tech, such as at the compute layer to train foundational models for generative AI programs.
A current Amazon tool used at the back end is Amazon CodeWhisperer which offers suggestions to coders, helping them work more efficiently. “It’s off to a very strong start and changes the game with respect to developer productivity,” Jassy said.
Generative AI, however, has a dark side, and many workers are concerned it could replace jobs. Because generative AI can create new text, images, videos and synthetic data based on real-world data sets, it could potentially replace millions of jobs in the workforce.
The desire to keep generative AI from replacing jobs is a key issue at the heart of the ongoing actors’ and writers’ strikes, as Movieguide® previously reported.
The SAG and WGA unions want studios to guarantee the use of generative AI will be limited and won’t replace a significant amount of union workers’ jobs. The studios, however, have continued working on their AI teams with no regard for the strikers’ demands.
Movieguide® previously reported:
Disney is not alone in their continuation into the AI space. The Intercept uncovered an AI Production Manager job at Netflix, which offers up to $900,000 annually.
“Our business is driven by Machine Learning/Artificial Intelligence, which fuels innovation in content creation and acquisition, personalization, payment processing and other revenue-centric animatics,” the listing explains.
Prime Video has an AI-related opening that pays $300,000. “Want to define the next big thing in localizing content, enhancing content, or making it accessible using state-of-the-art Generative AI and Computer Vision tech? This is for you!” the listing reads.
Apple TV+, Sony Pictures Entertainment, Warner Bros. Discovery, Paramount and Comcast also have similar positions, each offering high salaries.
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