Classic Toy Finally Makes Live-Action Big Screen Debut
By Movieguide® Contributor
Toy-based movies have long drawn in families, hoping for easy, uplifting viewing safe for their children. Now, it’s time for View-Master to take its place on the big screen.
Mattel announced a new live-action movie based on the toy that allows users to see 3-D pictures when they hold binoculars up to their eyes.
“View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” said Sony Pictures Entertainment and Escape Artists’ Todd Black. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience.”
President of Mattel Films Robbie Brenner said, “View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film. We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
The project was initially announced in 2019 with MGM, but ultimately moved to Sony. Jason Blumenthal, Steve Tisch, Black, Tony Shaw, Kevin McKeon and Arturo Thur de Koós have signed on.
Mattel released limited information but did describe the movie as a “four-quadrant family adventure film.”
While Mattel is one of the biggest toy names in the world and frequently capitalizes on their IP for viewing entertainment, families should be wary that these newer theatrical movies may not be appropriate for children.
Last summer, Mattel’s BARBIE hit the big screens. While somewhat nostalgic for adults, the movie was in no way acceptable for children.
Movieguide® previously reported:
In a recent interview with Out, [BARBIE trans actor Hari] Nef confirmed that the movie is an exploration of femininity and sexualization, with a clear, gross agenda in mind to push sexuality onto children.
“It’s candy with a little poison, and that’s what I like,” Nef told the outlet of BARBIE.
“As much as there’s a celebration of femininity and being a girl in this [movie], I think there’s also an encouragement of letting go of the checklist we ascribe to living and living your life and being in your body your way, on your own terms,” Nef added.
Other issues in the movie include:
- Little girls smack their baby dolls in the movie and say, “Girls don’t have to be mothers anymore.”
- Another Attack on the “Patriarchy”: Barbieville is good because they removed the men, and the women are now in charge, and, if you remove the men, you get rid of problems.
- Ken is the villain and Barbie hates Ken.
- Barbie’s Simu Liu Says the Movie Will Be a “Final Nail” For Gender-Based Norms
Whether a biblical worldview is important to you or not, it’s safe to say that most discerning parents don’t want poison mixed in with their children’s candy, let alone their entertainment.
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