Chris Pratt Celebrates Friendship in Monopoly Go! Campaign

Published: November 21, 2024

Chris Pratt Celebrates Friendship in Monopoly Go! Campaign

Movieguide® Contributor

Chris Pratt, Will Ferrell, Jason Momoa and Keke Palmer are starring in Monopoly Go!’s new game campaign.

“Titled ‘Friendship Pays,’ the event is the beginning of multiple gaming campaigns planned as part of a partnership between Ferrell and Scopely,” Variety reported Nov. 18.

Farrell voices Mr. Monopoly while the other stars have their own, personalized characters: Momoa is “Momoney,” Palmer is “Keke GoGo” and Pratt is “Extra Chrispy.”

In GOville, “the group embarks on a journey of action-packed adventure that brings to life the game’s captivating thrills — including the highs of reaping rewards together and the lows of having your fortune stolen — all guided by the legendary mogul, Mr. Monopoly.”

“The quartet of stars will appear in over 20 original promotional videos, including two 45-second TV ads directed by Henry Scholfield, aiming to connect and engage with its global community of ‘Tycoons,’” Designrush reported.

The mobile game originally launched last year and was the most successful game app launch ever.

“I love playing games with my siblings and friends, and let me tell you honey, when I play games, I play to win,” Palmer said. “I’m so happy to team up with ‘Monopoly Go!,’ a game that is all about camaraderie and excitement and, of course, your daily dose of friendly competition.”

Mamoa said, “My approach to playing ‘Monopoly Go!’ is similar to how I play the bass…creating harmony to bring everyone together for a good time. I’m so stoked to be collaborating with ‘Monopoly Go!’ because playing with friends is my favorite pastime, and who better to team up with than Keke, Chris and Mr. Monopoly himself.”

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“‘Monopoly Go!’ is all about playing with friends, which we don’t get to do enough of in our busy lives,” Pratt said. “It’s been fun to team up with a game that is so social, and provides opportunities to go on zany adventures with friends — while knocking down their properties and charging them rent. And I’ve learned that Keke and Jason are fierce competitors! The moment they had an opportunity to take all my Monopoly money, they did!”

Jamie Berger, Scopely’s SVP of marketing for the game, shared the goal for the global campaign was to create something that would be a success in “every market.”

“‘Monopoly Go!’ experience, which was expertly crafted by our talented game team at Scopely to connect a global community of ‘Tycoons’,” Berger said. “Our new creative spots and incredibly talented cast capture the emotional rollercoaster of playing the game, where friends turn into rivals and then friends again, with just a roll of the dice. And, who better to anchor the fun than the world’s most beloved and eccentric mogul, voiced by the one and only Will Ferrell?”