Want Unique Content Suggestions? Prime Video Tests AI Instead of Algorithms
By Movieguide® Contributor
Prime Video is testing a new function that recommends content based on AI instead of algorithms.
“If you’re part of the test, you’ll see new ‘AI Topics’ tailored to your interests, like ‘mind-bending sci-fi,’ ‘fantasy quests,’ or ‘thrilling character journeys,’” The Verge reported Dec. 12.
“Each category will have shows, movies, and linear channels that match these AI-generated labels. You can also continue refining recommendations further by selecting topics related to the category you’re looking at, which Amazon says allows you to ‘discover more content without hitting a dead end,’” The Verge said.
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Amazon is rolling out the feature on “select” devices, such as the Fire TV. It released AI recaps last month, which can help summarize TV seasons, episodes or episode segments.
ZDNET observed, “Algorithms have powered content recommendations on streaming services for years, but Amazon is the first to advertise AI recommendations that give the viewer a little control as to where those recommendations lead.”
Prime Video, which is trying to be the leading streamer when it comes to AI improvements, also has an AI dialogue boosting feature, an advanced audio description function and real-time Thursday night football insights.
Dialogue Boost “doesn’t simply amplify every spoken line: It uses AI to analyze the original audio in a movie or series and intelligently identify points where dialogue may be hard to hear. Then, it isolates speech patterns and enhances the audio to make sure you catch every word.”
The audio description feature helps discover gaps in dialogue, allowing Prime to create better and more efficient audio descriptions.
“Prime Video’s THURSDAY NIGHT FOOTBALL (TNF) is pioneering the integration of AI into the presentation of live sports,” About Amazon stated. “Continually developed through a unique collaboration of TNF producers, engineers, former NFL players, and Prime Video Sports’ AI and Computer Vision team, a growing set of proprietary ‘Prime Insights’ highlight key players, illuminate hidden aspects of the game, and forecast pivotal moments before they happen. Breakthrough features like Defensive Alerts enhance the viewing experience by tracking defensive players before the snap, and identifying ‘players of interest’ in real time that are likely to rush the quarterback.”
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