Country Singer Explains Why People Crave Genre’s Authenticity
By Movieguide® Contributor
Country singer Lee Brice says people are “craving” traditional country music.
“I’ve seen it changing, like with TV — just the whole world,” he said during an appearance on THE WILL CAIN SHOW, pointing to the popularity of shows like YELLOWSTONE.
Brice continued, “Country music…has been on top for a long time, but it’s been other versions of country music. The roots of country music have come back to be not just a popular thing, but [something] I think people are craving. I think they’re just craving real and honesty and God.”
Country music is booming right now, with Spotify reporting that streams of the genre “have bumped up by 20% globally,” per Wide Open Country.
READ MORE: ARTIST BRINGS GOSPEL BACK TO COUNTRY MUSIC, AND SHE’S SO GRATEFUL
Artists like Post Malone and Beyoncé released country albums in 2024; Beyoncé even won Album of the Year at this year’s Grammys for COWBOY CARTER.
Brice is getting ready to jump back into the world of country music with the release of a new album — his first since 2020.
“My goal every time is to hopefully top what I did the last time before,” Brice told Country Now. “I’m always wanting to improve and get better at writing and better at making records and better just all of it. And that’s what I was really a little unsure [about]. I was like, God, how am I going to beat this last record? And then even just song quality…it just kept coming together.”
He continued, “Now I’m sitting here, honestly today and this week, I’ll be hopefully turning in everything and [putting] masters on. So I’m finally done with it, basically. And I am just over the moon about it.”
Brice’s latest single, “Cry,” explores the importance of being “able to show you feelings because [if] you keep ’em all held in, you never know.”
“I’ve always loved both sides of the equation,” he said, explaining that popular tracks like “Hard To Love” or “I Don’t Dance” resonate with both male and female listeners.
“My biggest things in my life, in my career, have been the ones that really walk the line,” Brice said. “Like, there’s sensitive songs that a guy might not know how to say, and I hopefully give ’em a vehicle for how they can say it and they’re like, ‘yes, thank you. That was perfect, man.’”
READ MORE: ANNE WILSON SAYS GOD GAVE HER ‘CONFIDENCE’ TO BRING FAITH INTO COUNTRY MUSIC
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