How 1.2 Million Pounds of LEGOs Make a Difference for 400,000 Kids
By Movieguide® Contributor
Used and unwanted LEGOs are getting a second chance to inspire.
Over the last five years, families donated 1.2 million pounds of bricks through LEGO’s Replay sustainability initiative, giving 400,000 children LEGOs to play with.
The initiative “allows consumers to ship used and unwanted LEGO bricks back to the company for redistribution to others,” Good News Network reported.
“Together, we can transform your bricks into endless opportunities for learning and growth, keeping the magic of play alive for generations to come,” LEGO wrote. “We work closely with multiple donation partners, including First Book — a nonprofit social enterprise dedicated to breaking down barriers to equitable education, who proudly give your much-loved LEGO bricks a new life.”
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In 2019 when Replay launched, Tim Brooks, Environmental Responsibility Vice President at the LEGO Group, explained that while most people don’t throw old LEGO bricks away — most hand them down to their kids or grandkids — “others have asked us for a safe way to dispose of or to donate their bricks. With Replay, they have an easy option that’s both sustainable and socially impactful.”
Americas Regional President at the LEGO Group, Skip Kodak, said, “The LEGO® Replay program highlights the lasting power and durability of the LEGO brick and ensures it stays ‘in play’ through donations across the country.”
“This free and easy-to-use program gives LEGO bricks renewed life, and we’re proud that over the past five years, Replay has reached nearly 400,000 kids, increasing their access to learning through play,” he added. “It’s been a delight to engage more kids and educators with Replay through this anniversary celebration.”
The donation process is incredibly simple.
All you need to do is “collect any loose LEGO bricks, sets, or elements, place them in a cardboard box, and visit lego.com/replay to print out a free UPS shipping label. The package will be sent to the LEGO Replay facility, where each brick will be sorted, inspected by hand, and given a rigorous cleaning. Donated bricks will then be distributed to kids throughout the U.S. by nonprofit partners.”
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