AMC Sells Out Almost Every Theater on Re-Opening Day
By Allyson Vannatta, Senior Writer
AMC Theatres opened their doors for the first time since March, and CEO Adam Aron told Fox Business exclusively that many locations were “sold out.”
“Welcome, America, back to the movies,” Aron celebrated. “We’re only selling 30 percent of our seats, and so we are sold out today almost all across the country.”
The largest theater chain in America opened 100 of its theaters last Thursday in places like Atlanta, Chicago, Dallas, Miami, Las Vegas, and St. Louis, according to Fox Business.
All of these locations participated in the 15-cent ticket deal for AMC’s 100-year celebration.
Related: AMC Celebrates 100-Year Anniversary with 15-Cent Tickets on Aug. 20
Safety measures for the theaters include frequent cleanings, limited capacity to allow for social distancing, requiring masks for moviegoers and employees, no cash at concessions, as well as no refills on popcorn or drinks, Fox Business reports.
The company partnered with Clorox for cleaning supplies and also set up hand sanitation stations around the theater.
“We’ve been waiting for this for five months, and we’ve spent so much time and effort to make sure that we get opened safely, cleanly, responsibly,” Aron said. “Everybody’s wearing masks. Social distancing is very important. We set up plexiglass shields.”
Aron said AMC also invested in “high-tech” cleaning machines like “electrostatic sprayers” and “HEPA air filters.”
The CEO boasted, “You could eat off the floor of our theaters, they’ve never been this clean.”
Movieguide® previously reported that titles like INCEPTION, BLACK PANTHER, BACK TO THE FUTURE, GHOSTBUSTERS, GREASE, and STAR WARS: EPISODE V – THE EMPIRE STRIKES BACK were available on opening day.
While it only costed 15 cents to see these movies on August 20, AMC is only charging $5 for tickets to older movies starting Aug. 21, as well as offering food and beverage combos at five bucks.
To see new releases like UNHINGED (2020), THE NEW MUTANTS or TENET, audiences can expect to pay $10 a ticket.
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