Can Disney Redeem Relationships with Families? Mike Pence Says Yes
By Movieguide® Staff
With Bob Iger in the driver’s seat, the road to profitability and success for Disney is clear; return to family-friendly entertainment free of an agenda.
At a recent Q&A panel, the returning CEO admitted that Disney’s recent controversies have hurt the company.
“I think there’s a misperception here about what politics is. I think that some of those subjects that have proven to be controversial, as it relates to Disney, have been branded political and I don’t necessarily believe they are. Do I like the company being embroiled in controversy? Of course not. It can be distracting, and it could have a negative impact on the company. And to the extent that I can work to quiet things down. I’m going to do that,” he said.
Former vice president of the United States Mike Pence joined the Fox News show, OUTNUMBERED, to discuss how Disney can redeem their relationship with families after misfires like STRANGE WORLD and LIGHTYEAR.
“I welcome back Bob Iger,” Pence said. “My hope is that he will steer Disney back to its core business which is reflecting the common values, the aspiration, and really family oriented entertainment. We all have different values in this country. We’re entitled to those values and those beliefs but those things that are most dear to us, let’s let families work those issues out. Lets respect the family’s ability to convey their faith, their values, and let’s just go in and be able to enjoy the mouse.”
“My hope is that Disney will learn some hard lessons over the last recent years and get back to their core business which has for generations been a great, great source of not only entertainment, but great fun for families,” he added.
As Movieguide® champions, the box office numbers are a great way to keep large companies like Disney grounded and focused on the good, the true and beautiful.
After recent box office failures and a drop in shares, Pence said that it is “heartening” that the everyday audience member still can make a difference.
“What’s heartening to me about this though, and about the impact on their stock or the box office is that the antidote to woke America is America,” he said. “It’s the American people who vote with their pocketbooks, are voting with their feet. They’ve done that in this case it looks to me like they’ve gotten Disney’s attention, all for the good.”
Movieguide® previously reported:
While Disney’s legacy is built on family-friendly staples like FINDING NEMO and TOY STORY, Disney’s recent outings at the box office have ostracized families across the country and, as a result, fallen short of monetary expectations.
For example, STRANGE WORLD is on course to lose around $100M after an unsuccessful opening over Thanksgiving weekend.
Iger’s focus on creativity would mean digging a deeper grave for Disney if it continues to explore pagan worldviews and agenda-driven characters.
Disney needs more than a change in CEO, but a return to the moral, uplifting, and family-friendly themes that established Disney projects as a powerhouse in family entertainment in years past.
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