Candace Cameron Bure Talks Partnership With ‘Good Family Entertainment’ Network GAC
By Movieguide® Contributor
Candace Cameron Bure shared her commitment to creating and promoting “faith programming” and discussed her partnership with Great American Family.
“My heart wants to tell stories that have more meaning and purpose and depth behind them,” Bure said. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
In addition to producing content for the channel through her Candy Rock Entertainment production company, Bure also serves as the chief creative officer for the channel.
Bure’s first movie with GAC, A CHRISTMAS…PRESENT, will premiere November 27.
Movieguide® previously reported on Bure’s move from Hallmark to Great American Family:
Actress Candace Cameron Bure recently opened up about how she balances her career on TV and her role as a mother.
In recent years, the FULL HOUSE star has started her clothing line, appeared in countless TV shows and movies, and has authored 11 books. Bure even earned the title of Hallmark’s “Queen of Christmas.”
In April, Bure announced that she would join former Hallmark CEO Bill Abbott’s new family-friendly network, Great American Family.
“The truth is I’ve been under contract with Hallmark for a very, very long time. And those have been absolutely wonderful. It just so happened that my contract was expiring when Great American Family started up,” she said of the transition. “So we did not start having those discussions until we were well into negotiations with Hallmark Channel for renewing. And as every business person knows, you’ve got to do what’s right for contracts. It didn’t work out with Hallmark and so we started talking to Bill.”
Bure worked with Abbott at Hallmark for years and said she was always thankful for receiving another opportunity to act after her hiatus from TV.
“I felt like Bill gave me my first shot coming back into the business and I will always be grateful to him for that. I really grew alongside of him as he built the network,” she said. “Bill has just always been a champion. He’s been a champion for others through his whole career and that’s what has made him an incredible president and CEO of a company — because he knows he’s not doing it himself.
“It takes a team and it takes loyalty and it takes people doing their best,” she continued. “And he acknowledges that always, which makes him a great leader… It’s been an almost 15-year relationship. I trust what Bill has done over the years and that really means a lot to me. That’s also why a move to Great American Family was a good move for me because of the long standing relationship with Bill.”
Not only will Bure lend her acting talents to the new network, but the 46-year-old said that she would also fill an executive role at the company.
“We have to let people know that we’re there and to be aware of it and get the distribution out everywhere. But this is going to be content that is trusted, that’s wholesome, that’s family-friendly,” she said. “It’s really going to push on all of the holiday seasons as well as rom-coms. And so I’m just helping oversee all of that and the directions that they go, as well as providing that content… I know the brand as well as they do. I know what the audience likes and wants. I just want to help.”
Bure said that for the time being, Great American Family would focus on Christian holidays, especially Christmas, this year.
“We’re absolutely focusing on Christmas,” she said. “I’m sure as the channel continues to build content, it will include other holidays, but I think we know the core audience and what they love is exactly how Bill originally built the Hallmark Channel and that was Christmas and those traditional holidays and so that’s what the focus is going to be.”
“I think that’s the biggest thing about Christmas movies in general is that people make fun of them, and yet people love them,” she said. “It’s because they are predictable. You know that someone’s going to fall in love, you know that there’s going to be a kiss at the end. You know it’s just going to be happy and warm and heartfelt. And people run to that, especially at the holidays.”
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