Disney Report 2013

Test

In 2013 Disney has two Marvel Movies, IRON MAN 3 and THOR: THE DARK WORLD. In March they had OZ: THE GREAT AND POWERFUL (an attempt to make something similar to ALICE IN WONDERLAND) which did well. Johnny Depp in THE LONE RANGER has been a major disappointment. Pixar’s contribution this year has been MONSTERS UNIVERSITY which did solid, but not spectacular, business. Disney’s own animation studio’s PLANES opened modestly and their FROZEN opens in November. THE DELIVERY MAN looks out of place on Disney’s schedule.

Average Box Office Disney $160,776,843

ACCEPTABILITY

10%

20%

10%

20%

-1

40%

-2

-3

-4

+4 EXEMPLARY
+3 MORAL
+2 GOOD
+1 WORTHWHILE

-1 CAUTION
-2 EXTREME CAUTION
-3 EXCESSIVE
-4 ABHORRENT

LANGUAGE

VIOLENCE

30%

No L

30%

10%

LLL

10%

No V

60%

30%

VVV

No L – No obscenities and profanities
L – Few obscenities and profanities (1-9)
LL – Several obscenities and profanities (10-25)
LLL – Numerous obscenities and profanities (more than 25)

No V – No violence
V – Brief or action violence
VV – Moderate violence (may include some blood)
VVV – Very strong, extreme or graphic violence

OZ, THE GREAT AND POWERFUL

March 8

Genre: Fantasy

$233,671,832

IRON MAN 3

May 3

Genre: Science Fiction

-1

$405,435,000

Review

MONSTERS UNIVERSITY