Disney’s Parks Are Losing Their Magic With Customers
By Movieguide® Contributor
Despite pushing promotions to bring more guests to their parks, Disney’s high prices are cutting into attendance numbers.
According to The Disney History Institute podcast, June park attendance is predicted to drop by at least 20%. This drop is largely due to an increase in pricing, making it more difficult for middle-class families to afford a trip.
To combat their dropping numbers, Disney is making changes, such as bringing back the Disney Dining plan – which makes food at the park more affordable, and replacing Genie+. However, the parks are still expected to struggle after these changes are made.
By embracing excessive elements, the parks have started to lose their primary audience – families. Now, more and more of the attendees are adults, who have the income needed for a day at the parks, and not families.
Disney has lost sight of their primary audience and is having trouble reclaiming it.
Movieguide® previously reported on Disney Park updates:
Disney released an internal memo last Thursday, halting its previous plans to build a new Disney Parks campus in Lake Nona, Florida.
“Given the considerable changes that have occurred since the announcement of this project, including new leadership and changing business conditions, we have decided not to move forward with construction of the campus,” a part of the memo said.
While the memo provides little specificity, the change in plans is likely fueled by Disney’s ongoing feud with Florida’s government. Tensions rose in March of last year when Disney opposed Florida’s “Don’t Say Gay” bill, which sex-and-gender education for younger children. Florida Governor, Ron DeSantis’s response was to strip Disney of the special privileges they had enjoyed for over 50 years, removing the company’s control over infrastructure, services, and taxation within Walt Disney World.
Disney, however, has not gone down without a fight, suing Florida for their actions, claiming that the retaliation for opposing the “Don’t Say Gay” bill is a violation of the First Amendment.
The cancelation of the Lake Nona Disney Park campus is seemingly the next step in Disney’s retaliation against Florida. The company’s memo explains that they “have plans to invest $17 billion and create 13,000 jobs over the next ten years.” While those investments were likely planned to go into the Lake Nona campus, Disney’s message is that they now want to bring the money and jobs somewhere else.
The parks are following suit of Disney programming, which is also alienating families. Instead of actually catering to children and giving families what they want out of television and movies — positive, uplifting storylines that promote good morals — they’ve kowtowed to a progressive agenda and push immoral content on the most impressionable audiences.
- Content: +4Share:
- Content: +4