Disney’s Stock Reaches 52-Week Low
By Movieguide® Contributor
Disney’s stock price continues to fall, nearing its 52-week low as investors question the future success of the company.
Once an untouchable giant in the media space, Disney has fallen from grace in recent years as the company struggles to connect with its audience and pushes immoral themes in its movies and shows.
Disney’s struggles have started to catch up with the business as the stock price approaches its 52-week low. On Monday, the stock closed at a price of $85.56, barely above its low closing of $84.17 on Dec. 28th. If the stock were to drop two more dollars and dip below $83.83, it would be the company’s lowest closing since 2014.
Investors have been seriously questioning Disney over the past year as the company has struggled in nearly every aspect of its business.
Disney+ has struggled for the first time since its release in 2020, with many of its releases seeing lukewarm reception at best and the platform’s subscriber numbers decreasing for the first time.
The movie-making leg of the company has fared no better, losing an estimated $900 million from its last eight studio releases. The box-office failures are largely due to the immoral themes that these movies have promoted.
To make matters worse, Disney’s theme parks have seen their lowest attendance numbers in years. Despite multiple lucrative deals, the theme park prices have proven to be too high for families – even at the height of vacation season.
All-in-all, Disney has lost touch with its audience and now has to face the financial consequences of that mistake. Hopefully, the falling stock price will prove to Disney that they cannot survive with their current trajectory. A course correction needs to be made; one that involves a return to family-friendly entertainment that doesn’t push immorality.
Movieguide® previously reported:
When Iger returned to the company in 2022, he was tasked with refocusing the company away from traditional television as millions of Americans cancel their cable subscriptions every year.
“After coming back, I realized the company is facing a lot of challenges, some of them self-inflicted,” Iger told David Faber at Allen & Co.’s annual conference in Sun Valley, Idaho.
“The challenges are greater than I had anticipated,” Iger later added. “The disruption of the traditional TV business is most notable. If anything, the disruption of that business has happened to a greater extent than even I was aware.”
The company is now sure that streaming is their long-term future and it is now considering what to do with its assets that remain on broadcast and cable television. Iger has opened the door for the company’s cable networks FX and NatGeo along with its broadcast group ABC to be sold as they are no longer “core to Disney.” ESPN, however, will be expanded as the company delves into live sports.
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