Dude Perfect Committed To Making Family-Friendly Content: ‘Just Who We [Are]’
By Movieguide® Contributor
The guys of Dude Perfect are using their faith to guide them as they build their brand.
“People come up to us on the street all the time and say, ‘Hey, you’re the only channel we let our kids watch,’ And we take that seriously,” member Cory Cotton told Forbes. “We understand that it’s hard sometimes for a parent to pre-watch everything that goes in front of their kids.”
This dedication to making family-friendly content also steered Dude Perfect away from partnering with alcohol brands.
“We never made the intentional decision of like — Hey, we’re not going to film with alcoholic brands,” Garrett Hilbert said. “That’s just who we were — It’s not something we partook in college.”
Budweiser offered the group free beer if they featured the brand’s cans in one of their videos.
“It just didn’t totally align with what we wanted to be known for,” Tyler Toney shared. “We turned it down and I would say it, it did keep us from a lot of opportunities.”
Other brands came calling, though, and now Dude Perfect boasts a partnership with Nerf and Walmart, which sells the group’s toy line.
“15 years later, that is the number one thing that especially families come up and tell us,” Toney said. “‘Thank you for creating content that we can sit down as a family and watch’ — or ‘I can walk out of the room and if my four year olds watching it, it’s fine.’”
Dude Perfect credits their Christian faith for guiding them through the entertainment industry and reinforcing their dedication to making family-friendly content.
The group is now focused on building their brand into an entertainment empire.
“We’re not going to be doing trick shots when we’re 60 years old,” Toney told the Dallas Morning News. “We want this to be more than just the five of us so that it can stand on its own as a brand name.”
These plans include a $100 million entertainment destination that “will feature a 330-foot ‘trick-shot tower,’ a Dude Perfect museum, mini golf, a merch store, restaurants and 2 acres of outdoor space,” per Variety.
Movieguide® previously reported on Dude Perfect’s plans for the building:
Dude Perfect, a group of sports fans made famous by their viral basketball trick shots, recently announced plans for a family-friendly entertainment destination at their new headquarters.
The YouTube creators—five longtime friends—boast 58 million subscribers.
Dude Perfect’s new building will include a museum, mini golf, a merch store, restaurants, and 2 acres of outdoor space for activities, Variety reported.
The HQ will help the group “manifest their digital brand into a physical destination designed to excite and engage visitors and fans,” the company said in a statement.
“The dynamic 330-foot canted tower projects from the site as a vertical expression of the brand known for their impossible shots,” San Antonio architecture firm Overland Partners described the project. “Inside, visitors will get to try their hand at the impossible shot as they ascend through a series of floors leading up to the top of the tower, surrounded by city views. Encapsulated by the sweeping fabric structure, the iconic tower will be a focal beacon of Dude Perfect.”
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