For KING + COUNTRY Shares Music Video for New Album ‘What Are We Waiting For?’
By Movieguide® Contributor
For KING + COUNTRY released the music video for the title track of their upcoming album, “What Are We Waiting For?” last week and shared how a team member inspired its production.
As production was wrapping, their head of socials and creative felt that the headline song “What Are We Waiting For?” was unfinished, People reported.
“He said, ‘Look, this is the culmination of the album,” Joel Smallbone told People. “This is the title track. The whole album is built around a desert theme. A monologue in the liners reads about how you’ve been living in a no man’s land. It’s this whole allegory,” and yet the song didn’t have a music video.
The crew member pointed out that the band would be in California in less than two weeks – the perfect opportunity to stop at the Mojave Desert and bring their message to life.
Joel immediately jumped on the idea, and in 72 hours, their team had a plan in place.
“The statement of ‘What are we waiting for’ was meaningful to us because that’s what we’re asking ourselves,” Luke Smallbone told People. “What are we waiting for in how we care for our wives, and what are we waiting for when it comes to raising our children? How are we caring for each other? You can’t just keep saying to yourself, ‘Well, maybe tomorrow. Maybe next week.’ We should do it now.”
The music video brings this message to life as Luke, Joel and the rest of the band fight to keep their footing and move forward as the sands tries to pull them back down.
The group hopes the video will help their message and inspire more people to take hold of their life rather than let it slip away.
“It’s this moment of, ‘There’s gotta be more to life,’” Luke said. “And you go through the storm, and you go through the night, and you get to the other side. And who knows? Maybe you’ll find an oasis.”
“What Are We Waiting For” releases on September 15th.
Movieguide® previously reported:
For KING & COUNTRY singers Joel and Luke Smallbone recently revealed insight into their band’s name and how they decided to pursue music together.
While on The Bobby Bones Show, Joel and Luke revealed that their first experiences of singing together was traveling around as a road crew for their sister.
“Our sister was sort of a gospel Christian artist and Dad managed her and needed cheap labor,” Joel said. “We all homeschooled, he saw he had five sons and so we became the road crew and incidentally started doing background vocals together at some point for her.”
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