GAC Media CEO Reveals Plans For Holiday Season, Including Specials and Streaming Service
By Movieguide® Contributor
GAC Media CEO Bill Abbott is sharing his plans for the network ahead of the holiday season, including new movies, holiday specials, and a free streaming service.
“We’re certainly selling family-friendly content and quality original movies with talent that people love and resonate with viewers,” Abbott said. “We’ve had a lot more time to prepare and market and do all the things necessary to drive a much bigger audience. We feel really good about where we will be in the fourth quarter.
“If you look at the library that we built up last year with all of that original content, it just makes it a much stronger offering and makes us feel a lot better about where the numbers will be this fourth quarter,” added Chief Revenue Officer and Executive VP of programming Kristen Roberts.
Some of the new content GAC Media is delivering includes a Thanksgiving special hosted by Candace Cameron Bure and THE GREAT AMERICAN RESCUE BOWL, which will showcase the talents of animals that need homes.
The company’s new streaming service, called Great American Adventures, will have content that GAC acquired when they bought Great American Country from Discovery.
In addition to this new content, Movieguide® has previously reported on GAC Media’s partnerships with big names, including Candace Cameron Bure:
Candace Cameron Bure became the latest Hallmark star to sign on with GAC Media. The company just announced that Bure signed a deal to develop, produce, and star in new movies for the family-friendly network.
“Candace is adored by generations of fans as one of family entertainment’s most cherished and relatable stars,” President & CEO of GAC Media Bill Abbott said in a press release about the deal. “She has helped build this genre into the mainstream success it is today, and I look forward to working together at GAC Media as we further establish our brands as leaders in quality family programming. I am truly honored that she has chosen to be a part of and help curate her special brand of family entertainment here at Great American Channels.”
Bure added: “I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch,” Bure said. “I am constantly looking for ways that I can inspire people to live life with purpose. GAC fits my brand perfectly; we share a vision of creating compelling wholesome content for an audience who wants to watch programming for and with the whole family. Great, quality entertainment with a positive message is what my partnership with GAC is all about!”
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