‘Grateful’: Joanna Gaines Celebrates 20 Years Of Magnolia
By Movieguide® Contributor
Joanna Gaines is celebrating 20 years of her and husband Chip’s lifestyle brand, Magnolia.
“Here’s to 20 years of Magnolia,” she captioned a series of photos from a party held at the couple’s Magnolia Market. “Back in 2003, we could have never dreamed of any of this. Grateful for the wonderful memories, the mistakes and mishaps, and all the miracles along the way. Thank you for being a part of this journey with us.”
In another post, Gaines shared “a scroll down memory lane,” with images from Magnolia’s beginning and photos of a young Chip and Joanna.
Magnolia has grown over the years and now includes a successful TV network, books, magazines, restaurants and shops.
“We started Magnolia with that simple rallying cry back in 2003,” the couple wrote on the Magnolia website. “And what was true then is still true today: home is our favorite place to be. Throughout all the joys and challenges that life brings, home always seems to be right in the middle of it. It’s what catches us, and also what lifts us up. It’s where we retreat, where we are restored, and also where we bring our community together to share a meal at the table. But we’ve learned that home doesn’t have to be a physical destination. Any place you feel you feel known, loved, and always welcomed back is a home of its own.”
They continued, “We believe these things so deeply that everything we do at Magnolia is in pursuit of inspiring people to create a home and a life they love. And whether you find us mostly online or at the Market here in Waco, inside the pages of our magazine or on the shows of Magnolia Network, it is our ongoing desire that any time you spend with us will help guide you there.”
Movieguide® previously reported on Magnolia’s success:
Chip and Joanna Gaines are sharing their thoughts on the unbelievable success of their Magnolia Network and countless other business ventures.
The couple rose to fame on HGTV with their ultra-popular FIXER UPPER. Nine years later, they have translated that popularity into their own network, a shopping center, restaurants, a merchandising partnership with Target, and a magazine.
“I think what’s been cool about us — and what I’m proud of — goes back to that sort of naive position of when we got into this. We didn’t look at something we thought was successful and then try to emulate it; try to reproduce it,” Chip told Deadline. “So, if we’re disruptive, it’s because we are completely original and completely authentic.”
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