Great American Family to Air Tournament of Roses Parade

Published: August 8, 2023

Great American Family to Air Tournament of Roses Parade

By Movieguide® Contributor

Great American Family recently announced that they will air the 135th Rose Parade on January 1, 2024, marking the beginning of a multiyear agreement with the Pasadena Tournament of Roses.

“Great American Media and the Pasadena Tournament of Roses® Association proudly announce one of the world’s most beloved events, the 135th Rose Parade®…has a new cable television home, Great American Family, and will be seen LIVE from Pasadena, California,” Great American Family stated.

This year’s theme is “Celebrating a World of Music,” and the parade will feature 20 of the best marching bands.

“Every inch of every float must be covered with flowers or other natural materials, such as leaves, seeds or bark,” Pasadena Tournament of Roses’ website states, so the parade is guaranteed to be full of color.

“The Rose Parade theme, Celebrating a World of Music, unites us all through the universal language of music, and we can’t wait to watch the thousands of musicians march down Colorado Blvd. together with our fabulous floral floats and equestrian units on New Year’s Day,” added Alex Aghajanian, the 2024 Pasadena Tournament of Roses President.

“The Tournament of Roses has partnered with Great American Family as our new broadcast partner for the Rose Parade, and we couldn’t be more excited to bring this iconic tradition to households nationwide, delivering an unparalleled viewing experience for families across the country and around the world,” he shared.

Bill Abbott, CEO of Great American Family Media, stated, “It’s an honor to be back working alongside the Pasadena Tournament of Roses Association to televise this classic event.”

“The Rose Parade perfectly embodies the mission of Great American Family by bringing joy and celebration to participants and spectators alike, and I have had the pleasure of seeing first-hand the positive impact on communities made possible by the Tournament of Roses Foundation’s meaningful outreach efforts. We look forward to our continued partnership in the years to come,” he added.

The Rose Parade can also be viewed on ABC, NBC/Peacock, Univision, The Cowboy Channel and KTLA 5.