Joanna Gaines’ Sister to Join Her in New Magnolia Network Venture
By Movieguide® Contributor
HGTV star Joanna Gaines announced a new venture alongside her sister Mary Kay “Mikey” McCall.
The show, centered around Mikey’s new plant shop, is called THE RETRO PLANT SHOP WITH MIKEY AND JO. It will air on the Magnolia Network, run by Gaines and her husband Chip, with new episodes released every Friday.
THE RETRO PLANT SHOP WITH MIKEY AND JO will follow the sisters as Gaines helps McCall get her new business off the ground.
“A couple things I love so much…my baby sis and watching someone pursue what makes them come alive,” Gaines captioned an Instagram post. “So you can imagine how I’m feeling today as these two things come together!!! Mikey has had this dream for years and with six kids and the busyness of life, she’s waited patiently to step out and pursue this creative and quiet stirring in her heart. But today she’s going for it!”
She continued, “Mikey’s sense of wonder and heart for adventure mixed with her love of plants and vintage finds have helped her create something truly special. I can’t wait to see all that she does with @fernysretroplantshop.”
McCall echoed Gaines’ statements, captioning a birthday post for her sister, “Thanks for helping make so many of my dreams come true.”
Movieguide® previously reported on the Gaines’ Magnolia Network:
Along with their five-season run of the hit renovation show FIXER UPPER, Chip and Joanna Gaines have established their Magnolia brand as a staple of Waco, Texas.
Although their unique interior design is easily recognizable, their faith and family values have helped the Gaines build a loyal fanbase that continues to grow. Despite ending their show FIXER UPPER in 2017, the Gaines announced a new network under their Magnolia brand and penned a deal with Discovery Channel’s new streaming platform Discovery+.
“TV shows impact the culture, but Chip and Jo impact people’s lives,” Discovery Inc. CEO David Zaslav told The Hollywood Reporter. “They provide something very rare in America today: a sunshiny hopefulness that you can make things with your own two hands and your life will be better for it.”
After pandemic-related delays and changes, the couple’s Magnolia Network is set to take over the cable channel currently run by DIY.
While the Gaines view their ability to reach more audiences with their wholesome messages, they fear the reality of having to cancel shows that do not perform.
“Post-success, post-fame, however you want to articulate it, we haven’t experienced much failure,” Chip told The Hollywood Reporter. “So to hear David say, ‘You’re going to fail 70 percent of the time,’ that’s hard. If I only got three out of 10 houses right, I wouldn’t be in business.”
Despite their fears, Zaslav said he trusts in the content that will come from Gaines’ successful track record.
“People tell me, ‘You don’t have THE MANDALORIAN or THE MORNING SHOW,’” Zaslav said. “But THE MORNING SHOW hasn’t been on the cover of People 20 times in the last four years. The Morning Show doesn’t sell a million cookbooks. There’s a big underestimation of this kind of connection to the audience.”
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