LinkedIn’s Most Popular Feature Came From…TikTok
By Movieguide® Contributor
LinkedIn added short-form video to cater to the younger generations, and now it has become the platform’s most popular feature, becoming more prominent on the site.
“Across LinkedIn, we’re seeing our members have widespread success when it comes to posting short-form video,” Laura Laurenzetti, executive editor of LinkedIn News told Fast Company. “From small business owners to CEOS to Gen Z creators and more, video on LinkedIn is the new frontier for professional success — which is why we’re excited to be rolling out a new suite of tools that make the video creation and viewing experience on LinkedIn even stronger.”
The company began testing the feature in March last year, and since rolling it out, viewership on short-form content has already risen 36% during Q1 of 2025. LinkedIn is working to make videos more prominent on the site. A new update will make videos available to view on desktop —they were previously mobile exclusive — and when searching a topic, relevant videos will now appear at the top of the results. LinkedIn is also adding a dedicated tab for videos allowing users to more easily scroll through content.
READ MORE: LINKEDIN ROLLS OUT NEW FEATURES TO ELIMINATE POLITICAL POSTS, ATTRACT GEN Z
At first, short-form videos may seem like an odd pairing with LinkedIn, but many users and creators have found it to be a very helpful tool to share information quickly. Creators are now running “microcourses” through short-form video, quickly teaching viewers skills or giving advice. Top creators can reach tens of millions of people with their posts, making it just as worthwhile to post on LinkedIn as it would be to post on other social media.
Gen Z is extremely comfortable with short-form videos, further explaining the feature’s success as more and more of the younger generation pour onto the site.
“We’re seeing a lot of Gen Z join the network right now,” LinkedIn Chief Executive Ryan Roslansky told The Wall Street Journal in 2022. “We’re seeing the platform evolve much more to cater to them.”
READ MORE: HOW TIKTOK HOOKS USERS WITH SHORT SHOW AND MOVIE CLIPS
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