Nickelodeon, CBS Partner for Kid-Friendly Super Bowl Experience
By Movieguide® Contributor
CBS and Nickelodeon are partnering to create a “slime-filled” Super Bowl experience that will entertain even the youngest football fans.
“We are excited to expand this extremely successful partnership between CBS Sports, Nickelodeon and the NFL for television’s biggest stage at Super Bowl LVIII. There is nobody more suited than our CBS Sports production team, in conjunction with our friends at Nickelodeon, to deliver an innovative and slime-filled Nick-ified telecast for kids and family, alongside our industry-leading NFL production on CBS, to create a truly unique viewing experience and broaden the reach of the Super Bowl to a new legion of fans,” said Sean McManus, chairman of CBS Sports.
According to Yahoo! Finance, “SUPER BOWL LVIII LIVE FROM BIKINI BOTTOM will feature enhanced graphics and advanced augmented reality, bringing the historic Slime-filled telecast to SpongeBob SquarePants’ undersea home. Paramount’s multiplatform coverage of Super Bowl LVIII will feature CBS Sports’ presentation on the CBS Television Network, which will stream on Paramount+ and on mobile with NFL+, in addition to the Nick-ified telecast exclusively on Nickelodeon.”
It will air exclusively on Nickelodeon on Feb. 11 at 6:30 p.m. ET.
“This will be a historic Super Bowl in Las Vegas, and we’re thrilled to partner with the NFL to bring the game to the whole family with the first-ever alternate telecast of the Super Bowl,” added Paramount president and CEO Bob Bakish. “In year one of our new long-term deal with the NFL, we continue to maximize our expanded distribution rights and further unlock the value of the League through the demonstrated power of our multi-platform portfolio across CBS, Paramount+ and Nickelodeon.”
SPONGEBOB SQUAREPANTS characters will join the telecast to help young viewers understand the game.
“SpongeBob SquarePants (voiced by Tom Kenny) and Patrick Star (voiced by Bill Fagerbakke) join[…] CBS Sports analyst Nate Burleson and play-by-play announcer Noah Eagle live in the booth to call the game. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut, while Larry the Lobster (voiced by Mr. Lawrence) provides live commentary. NFL SLIMETIME’s Young Dylan and Dylan Schefter will also report live from Allegiant Stadium in Las Vegas, Nev. Dora the Explorer (voiced by Diana Zermeño) and Boots (voiced by Asher Colton Spence) help explain penalty calls during the game,” reported Paramount Press Express.
The telecast will also feature SpongeBob SquarePants’ famous “Sweet Victory” performance, as well as appearances from Plankton, the Teenage Mutant Ninja Turtles, end zone cannons filled with slime and other Nickelodeon favorites.
The broadcast is part of a week-long Super Bowl celebration.
Movieguide® previously reported:
Nickelodeon announced their plans to air a special telecast of Super Bowl LVIII that will bring the big game to the youngest viewers.
“We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl,” Brian Robbins, President and CEO, Paramount Pictures and Nickelodeon; and Chief Content Officer, Movies & Kids & Family, Paramount+, announced in a statement.
Paramount Global’s CBS will air Super Bowl LVIII from Las Vegas, while Nickelodeon’s telecast will combine “the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool POV.”
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