Nielsen Data Shows Streaming Overtakes Broadcast With All-Time High in TV Usage
By Movieguide® Staff
New Nielsen data revealed that almost 30 percent of American TV usage in March went to streaming, the highest mark in the past 11 months.
Although cable viewing also grew in March and captured 36.9% of all TV use, broadcast TV only boasted 26 percent of total use in America for the third consecutive month.
Read Also: Broadcast TV Channels Attempt to Compete With Streaming, But Will They Succeed?
The new Netflix series THE LAST KINGDOM and Disney+ exclusives like TURNING RED continue to attract massive audiences as the streaming boom continues.
Nielsen’s complete March Gauge ranking:
Cable: 36.9%
Streaming: 29.7%
Broadcast: 24.9%
Other: 8.4%
Nielsen also broke down the data among the individual streamers:
Netflix: 6.6%
YouTube (including YouTube TV): 6%
Hulu (including Hulu + Live): 3.3%
Prime Video: 2.3%
Disney+: 1.8%
All others: 9.8%
Movieguide® previously reported:
The popular data company Nielsen recently announced revised Streaming Video Ratings to provide viable data on one of the fastest-growing media platforms in entertainment today.
According to the Nielsen Streaming Video Ratings, streaming from home has increased from 18% to 25%.
“By 2024, it’s estimated that streaming platforms will have amassed 210 million subscribers, which represents a staggering number of consumers and a major shift in media habits,” Nielsen’s Kevin Rini, SVP Product Management, said. “Now more than ever, it’s important for our clients to have a clear understanding of the streaming landscape, both from a program or content perspective, which our SVOD service does, as well as at a macro view of audience consumption that takes into account the total use of streaming platforms comparable to linear TV. Nielsen Streaming Video Ratings does just that — rounding out our suite of streaming solutions and providing a comprehensive view of streaming consumption and advanced audience demographics. It will help any business buying, selling or investing in media to have the clear picture of the impact of these consumer shifts.”
- Content: +1Share:
- Content: +1