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Peacock to Exclusively Stream Dolphins-Chiefs Playoff Game
By Movieguide® Contributor
The Miami Dolphins and the Kansas City Chiefs will face off in the AFC wild-card game on Saturday evening, streaming exclusively on Peacock after NBCUniversal claimed the rights in May.
Peacock subscribers will already be able to access the game, but for those without a subscription, figuring out how to watch the game could be frustrating.
ON ESPN’s FIRST TAKE, commentator Chris Russo said, “I mean, the NFL, which prints money — that’s got more money than God — they gotta make another $110 million for that stupid Peacock game.”
“So, the poor person who’s 75 years of age, who’s followed the Chiefs since [Hank] Stram and Len Dawson, has gotta figure out on his remote where to get the stupid game and pay for the streaming service to see a playoff game,” he added.
Hans Schroeder, the NFL’s executive vice president of media distribution, said, “We’re very focused and very committed on broadcast. For us, it’s not either/or, it’s both. We want to continue to broaden the distribution for our content. We see the continued evolution in the media landscape, and we want to be where our fans are. We know they’re increasingly, especially younger fans, on different screens. So that’s why it’s important for us, not just for this game, but throughout the year, that we’re on these different digital platforms.”
NBC Sports president Rick Cordella said he’s focused on ensuring a flawless, high-quality production and securing the new subscribers who join Peacock because of the game.
“We’re in the big event business. We’ve streamed the Super Bowl in the past, World Cup, Olympics, WrestleMania, Premier League each weekend, SUNDAY NIGHT FOOTBALL throughout the season,” he explained. “So, this is not new territory for us, and I have confidence that our product and tech teams will deliver a great experience for the viewers Saturday evening.”
Cordella knows the value of Peacock and is hopeful the new subscriptions will remain even after the game is over.
“There’s a lot of content on Peacock. There’s a little misconception this is a pay-per-view for $6. The reality is you’re getting a lot of value for $6 beyond just Saturday night,” he stated. “So, we look at Saturday night, the audience that came in for that, and what has that audience experienced a month down the road? This is not a success-failure Sunday morning. It’s down the road, did people behave how we thought they would behave once they get inside the platform?”
Per AP News, “Under the NFL’s contract, each of its four broadcast partners — NBC, CBS, Fox and ESPN/ABC — gets at least one wild-card game. Of the two remaining games, one rotates each year between NBC, CBS and Fox, while the other will likely be up for bid each year. That means Amazon or ESPN+ could eventually be in the running.”
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