SMURFS Reboot Lands at Nickelodeon, Expected to Debut Next Year
By Allyson Vannatta, Senior Writer
Nickelodeon will add SMURFS to its list of popular animated series, as the network is set to re-boot the series.
MOVIEGUIDE gave the three recent SMURFS movies +1 and above ratings, which means the movies require some discernment for small children. Furthermore, the series was praised as being “Steeped in capitalism.”
According to Variety, ViacomCBS, “Struck a deal with the worldwide licensors of the popular blue figures, LAFIG Belgium and IMPS, under which it will launch a new animated series and manage consumer products licensing for the property across the U.S., Canada, Mexico, the United Kingdom, Singapore and Malaysia.”
A new product line will be introduced that goes along with the series and will feature toys, stationery, apparel, and home and consumer packaged goods. The products have a planned launch of 2022.
Pam Kaufman, president of ViacomCBS Consumer Products, said in a statement, “The Smurfs’ is an iconic global franchise that has resonated with audiences for decades. By partnering with LAFIG, we are able to join our creative forces to bring an all-new line of consumer products across multiple categories to consumers, along with a fresh and original animated series.”
The new series is expected to debut in 2021 in the U.S.
William Renaud is attached to direct the series with Peter Saisselin and Amy Serafin are set to write.
Layla Lewis, senior VP of global acquisitions and content partnerships at Nickelodeon, said, “The Smurfs have entertained generations of kids and families globally, and we are thrilled to bring these identifiable characters, their stories and universal themes of cooperation, sharing and caring for their community to Nickelodeon.”
SMURFS: THE LOST VILLAGE was selected as one of the Best Movies for Families at the 26th Annual Movieguide Awards and Report to the Entertainment Industry.
Watch the video to see Movieguide’s video review of the latest SMURF movie.
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