Strong Moral Themes Make UNCHARTED a Box Office Success
By Movieguide® Contributor
UNCHARTED led the weekend box office, proving that people are still showing up to theaters, even amid COVID-19 worries.
“This speaks to the health of the market and shouldn’t be overlooked. The marketplace can sustain more than one overperformer,” Erik Lomis, head of United Artists Releasing, said.
UNCHARTED, starring Tom Holland, made $51 million over four days.
This box office bounty is due to creative marketing strategies implemented by Sony and UAR, Deadline reported.
For example, Sony spent close to $20 million on TV spots and partnered with Hyundai for a commercial starring Holland.
In addition to extensive marketing, movigoers also flocked to UNCHARTED for its moral messages and Christian and patriotic elements.
UNCHARTED features a strong Christian worldview and puts the main character’s respect for human life and pro-life attitude on full display.
According to Movieguide®’s review of UNCHARTED:
UNCHARTED tells an exciting, terrific story. This big adventure will thrill moviegoers looking for a fun time at the movie theater. Also, UNCHARTED has a Christian worldview. For example, Nate has a strong respect for human life, and his pro-life attitude eventually rubs off on Sully giving the movie a redemptive premise. Also, UNCHARTED has Christian references and symbols, including a positive statement of Christian faith in one scene.
Once again, Movieguide®’s hypothesis is proven true as a movie with biblical themes reigns at the box office.
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