These Statistics Reveal Just How Popular YouTube Is
By Movieguide® Contributor
There’s no question that YouTube is an extremely popular social media site, however, some statistics from Pew reveal just how widespread the site is.
While it may seem like many platforms are used by pretty much every American, YouTube is by far and away the most commonly used site, per Pew’s research. Eighty-five percent of all American adults that Pew has ever questioned about their internet usage have used YouTube, compared to Facebook (70%), Instagram (50%), TikTok (33%) and X or Twitter (21%). Furthermore, the site is even more popular among the age demographic younger than 50. More than 90% of adults in that age group use the site, as do 86% of Americans aged 50-65.
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Unsurprisingly, YouTube is even more popular with teenagers, with 90% of teens using the site, 73% using it daily and 15% using it constantly. Furthermore, 32% of Americans use the site to receive their news, a number that is climbing every year as more people turn to social media for current events.
It is no wonder that YouTube has transcended the world of social media to become one of the most popular sources of entertainment in the world, eclipsing even Netflix and Disney. For years YouTube has been the most watched streamer month by month, and its dominance in the industry only continues to grow as it adds even more features. In 2023, it added NFL Sunday Ticket to YouTube TV, drawing millions of new subscribers, and the platform continues to focus on growing its TV audience.
Because of YouTube’s massive reach, it has now become the de facto location for the entertainment industry to scout new talent, and many series produced on the platform have now been transferred over to other streaming sites. This is especially true within the children’s entertainment sphere where giants like COCOMELON began with a YouTube channel.
The site now boasts an average of over 1 billion watchtime hours per day, while also dominating beyond visual media, also touting 1 billion podcast listeners per month. As the platform enters is 20th year, it is clear that the sky is the limit, and it will take a monumental effort for a worthy competitor to emerge and challenge YouTube’s dominance.
READ MORE: A LOOK AT YOUTUBE 20 YEARS AFTER ITS LAUNCH
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