Twitter Changes Name, Logo and Direction

Photo by Alexander Shatov via Unsplash

Twitter Changes Name, Logo and Direction

By Movieguide® Contributor 

Elon Musk and the newly hired CEO of Twitter, Linda Yaccarino, announced on July 23 that Twitter will change its name and logo to X. 

Yaccarino tweeted, “X is here! Let’s do this.” 

She continued, “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate.”

“Now, X will go further, transforming the global town square. X is the future state of unlimited interactivity—centered in audio, video, messaging, payments/banking—creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” she described.

Elon Musk shared that the business would change its brand over the coming days. 

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk said.

“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started,”  Yaccarino added.

“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.”

Axios reported, “The X, Musk said, will ‘embody the imperfections in us all that make us unique.’ He subtly asked Twitter users to submit their own X designs, writing, ‘If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.’ Musk later pinned a flickering, glowing X to his Twitter account.”

Musk tweeted that X.com will automatically redirect to the Twitter website. 

Movieguide® recently reported: 

An article from Fox Business reads, “Twitter users saw limits set July 1 on the amount of tweets they could view on a daily basis, with the total at first maxed out at 6,000 for verified users, 600 for existing unverified users and 300 for recently-joined unverified users. Those ceilings subsequently rose twice, leaving them at 10,000, 1,000 and 500 posts per day, respectively, after the second increase.”


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