Universal’s Epic Universe Theme Park Details Revealed
By Movieguide® Contributor
NBCUniversal recently revealed new details about its 2025 Florida theme park, Universal Epic Universe.
“It’s the most technologically advanced park we’ve ever done,” Mark Woodbury, CEO of Universal Destinations & Experiences, said. “And that speaks to both the attractions themselves, the next generation of robotics drone technology, all the way through to the guest experience, The full guest journey is really being taken to a whole new level.”
The studio hopes these new attractions will extend the average guest stay from three days to a full week. To handle the expected demand, NBCUniversal is adding 2,000 hotel rooms and including “unprecedented” hotel access to the park.
With an expected increase in guests, “The Orlando airport is building a new terminal, which will add capacity, and train service from Miami is taking hold,” Deadline reported.
New experiences will be enabled by using “facial recognition, photo validation technology,” which will provide guests with a “frictionless experience” at this park and Universal’s other theme parks.
“We have the benefit of new technology that we’re deploying in terms of managing ticketing, revenue and revenue management across each of those platforms,” Woodbury said.
“Universal Epic Universe will offer an entirely new level of experience that will forever change theme park entertainment,” the website reads. “Guests will venture beyond their wildest imagination, traveling into beloved stories and through vibrant lands on adventures where the journey is as astounding as the ultimate destination.”
Epic Universe will be comprised of “four themed lands” based on “powerful, trip-driving intellectual property.” Only one has been announced so far – Nintendo Land – which will eclipse the other Nintendo Lands currently open in Japan and Hollywood.
The four lands will converge at a central park described as a “lush landscape” that will have attractions and food services of its own. This central hub is meant to “bring the park back into theme parks.”
Universal’s Epic Universe is just one of three parks the company is currently working on.
Universal originally planned to launch this year but was delayed due to the pandemic. The other parks are a kid’s theme park in Texas, whose target audience is children younger than 8, and a Halloween horror experience in Las Vegas, fueled by popular franchises in the horror space.
Movieguide® previously reported:
Universal Parks and Resorts announced plans for a brand new, kid-friendly theme park outside the Dallas/Fort Worth, Texas metropolis.
The park is specially designed for children aged 3 to 9, with enough rides to fill a two-day trip. The 97-acre location is just a quarter of the size of Universal’s Orlando park, but will include four or five different themed areas, as well as a 300-room hotel.
“The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience,” a press release about the park reads. “It will be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and fun food and beverage venues. Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.”
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