By Mallory Mattingly
After three years, Hallmark and Peacock have decided to part ways.
TV Line has confirmed that beginning May 1, all Hallmark content will no longer be available on the NBCUniversal streamer. This means that hit shows like WHEN CALLS THE HEART and THE WAY HOME, as well as Hallmark Christmas movies, will no longer be available to stream on Peacock.
“Hallmark and Peacock have enjoyed a successful partnership since 2022. As Hallmark has since launched its own standalone streaming service, Hallmark+, we evaluated how each of our services provides added value to our subscribers, and to that end, the decision was made to sunset Hallmark programming on Peacock. Peacock and Hallmark will continue to respectively entertain their viewers year-round with exclusive, feel-good content they love,” Hallmark said in a statement, per Deadline.
This comes doesn’t come as a surprise, as Hallmark launched Hallmark Media, which includes a membership program, in September. The membership program, Hallmark+, is $7.99 per month, or $79.99 per year.
Hallmark+ offers the “very best of Hallmark with new exclusive content and membership benefits program.”
On Hallmark+, members are able to earn points for the content they watch, which can then be redeemed for e-cards or other “surprising gifts.”
“It’s symbiotic between streaming and our retail and digital footprint,” Chief Brand Officer Darren Abbott told the media, per Deadline. “We give content to inspire their lives and their rewards to help them live it.”
The streamer already boasts a few exclusive shows, including THE CHICKEN SISTERS, which was just renewed for Season 2, and CELEBRATIONS WITH LACEY CHABERT, an unscripted series.
Hallmark’s Christmas movies will all be on Hallmark+ as well. In addition to Countdown to Christmas, Hallmark has decided to bring back several “fan-favorite festivities” at the Hallmark Christmas Experience 2025.
Hallmark shared on Instagram that those festivities include “Spectacular tree light shows, Hallmark Stars on Stage, Hallmarket with exclusive gifts and goodies, Festive Food Hall with yummy treats, and Fun card-sending station.”
“Hallmark’s Christmas Experience will be back in 2025 to bring more joy to your holiday season with tree lightings, a Christmas Market, Create and Learn workshops with Hallmark Artists, Hallmark Channel stars and more!” the company wrote in another post on Instagram.
The Countdown to Christmas movie marathon is set to begin on Nov. 28 and end on Dec. 21.
While Hallmark and Peacock’s partnership may be over, Hallmark fans can still catch their favorite shows and movies on the network’s Hallmark+ streaming service.
Read Next: THE WAY HOME SEASON 3 Will Air on Hallmark Channel After All
- Content: +1Share:
- Content: +2