Why Paris Olympics Viewership Is Skyrocketing
By Movieguide® Contributor
Viewership for the Paris Olympics has skyrocketed by over 79% compared to the 2021 Tokyo Games.
On average, a total of 34.5 million people have watched the Olympics over the first three days of competition.
Per NPR, “The showing, driven by cable platforms and the Peacock app, reflects a 79% viewership rise from the pandemic-delayed Tokyo Olympics that took place in 2021, when 19.3 million people were counted by the same metric, according to the network.”
“NBCUniversal’s presentation of the opening Sunday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 41.5 million viewers, according to custom fast national data from Nielsen and Adobe Analytics – nearly doubling the opening Sunday of competition for the Tokyo Olympics (21.7 million across all platforms),” NBC reported.
It seems like NBC and Peacock made the right choice by being the sole network to cover the Olympics.
“Led by Peacock, 4.5 billion minutes of Paris Olympics coverage has been streamed through Sunday – surpassing the entire Tokyo Olympics (4.48 billion minutes across NBCUniversal digital platforms),” NBC wrote.
Movieguide® reported on one reason why NBC decided to stream everything on Peacock:
This year, Peacock plans “to stream everything live. Every sport, every ceremony, every NBC broadcast.”
The streamer is enhancing its Olympic coverage in the hopes of regaining subscribers lost after a price increase.
Several factors could play a role in the increased viewership this year. One could be time zone differences. Paris is only six hours ahead of Eastern time compared to Tokyo’s 13 hours. Another factor could be that athletes and fans don’t have to social distance or wear masks while at the games.
But one of the biggest factors is the insane amount of talent at the games this year.
For example, Simone Biles put herself back on top in all of her events and became one of the most established U.S. gymnasts in history as she secured her fifth Olympic gold medal, bringing her total medal count to eight.
Biles several photos of her competing in Paris and wrote, “Grateful to be doing what I love.”
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