Why Pastor Released Alternative to ‘He Gets Us’ Super Bowl Ad
By Movieguide® Contributor
Jamie Bambrick, associate pastor at Hope Church Craigavon in Northern Ireland, responded to the Super Bowl “He Gets Us” commercial with his own version of the ad.
“The Christian Super Bowl Ad They SHOULD Have Made,” he wrote on X. “A group known as ‘He Gets Us’ released an advert during the Super Bowl which, whilst perhaps well intentioned, failed to convey anything of the gospel to the hundreds of millions who saw it. Here’s my take on what they should have done.”
The Christian Super Bowl Ad They SHOULD Have Made
A group known as 'He Gets Us' released an advert during the Super Bowl which, whilst perhaps well intentioned, failed to convey anything of the gospel to the hundreds of millions who saw it.
Here's my take on what they should… pic.twitter.com/isJgzfzaI6
— Jamie Bambrick (@j_bambrick) February 13, 2024
His commercial features former porn stars, drug addicts, atheists and others who rejected their old ways of life after meeting Jesus. It’s garnered over two million views on X and over 410 thousand views on YouTube.
Ultimately, Bambrick doesn’t think the original commercial clearly communicated the Gospel.
The Christian Post reported:
The “He Gets Us” ad, which was titled “Foot Washing,” featured a slideshow of people washing other people’s feet. Some high-profile Evangelicals took issue with the apparent undertone of some of the images, which included left-wing protesters, a priest washing the feet of an apparent homosexual, and a woman washing the feet of a younger woman outside an abortion clinic while pro-life protesters in the background ignored them.
The ad concluded by emblazoning the on-screen message: “Jesus didn’t teach hate. He washed feet. He gets us. All of us.”
“I felt like the original advert was a missed opportunity of sorts,” Bambrick told CBN News. “I felt like it may have been well-intentioned…there’s a degree of truth there that Jesus loves and serves everybody.”
“I think it missed some of the key points that we would want to get across,” he continued. “Essentially, what it came across as doing was putting a sort of Jesus-shaped stamp of approval on the ideas, the values, and the actions of our generation and that are common today, which, in many cases are not things of which Jesus is approving.”
A few of the topics in the original commercial that Bambrick referred to include homosexuality, transgenderism and abortion.
“The Gospel message does not just leave sinners in despair,” he explained. “The Gospel message is a great message, and it’s the message of salvation from our sin.”
“If you’re watching this as a believer, hopefully you remember that you were once in sin, and lost in your sin, and it just stirs up thankfulness to God for saving you,” Bambrick expressed. “If people are watching it that are not believers [I hope] they see that… the message of the Gospel is not a hateful one, but it is a convicting one, and it is one that calls us out from our sin.”
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