By Movieguide® Contributor
Loti AI is a deepfake “partial” facial detection service originally intended for celebrity use. The company is now expanding its availability to anyone.
“The internet is getting out of hand, and people’s digital reputations are at risk like never before. From deepfakes to unauthorized illicit content, these threats are no longer limited to celebrities. That’s why Loti AI is stepping up to offer everyone tools to take control of their digital identity,” said CEO Luke Arrigoni.
Loti AI will offer “free and paid membership options on a rolling basis. The platform scans the internet daily, looking for deepfakes, impersonations and other misleading unauthorized content.”
The company has one goal in mind: “To help you reach zero. Zero images of you online that you haven’t approved.”
“Whether you’re an everyday person or a high-profile individual, you should be able to protect your image and personal data online,” Arrigoni explained.
Loti AI wants you to know you’re safe from deepfakes by doing these four things:
- Know exactly where and how you show up online.
- Remove unwanted content easily.
- Receive ongoing monitoring and notifications of your digital presence.
- Unearth photos and videos of treasured memories.
For celebrity clients, Rolling Stone says that anytime “unlicensed imagery, video, or audio modeled on a living figure,” Loti will be notified by that person’s management team.
“We get called, almost always, in those situations where you hear about a celebrity getting either deepfaked or used, specifically, in a large in AI product,” Arrigoni told the outlet.
Related: Celebrity Law Firm Announces Specialized Program to Fight Deepfakes
“For instance, what you might tell someone is, this voice has this percentage confidence match,” he explained. “If you can sing, like, an a cappella 10-or-15-second segment, I can find when people AI-generate that voice into a different song.”
Currently, there is a waitlist to join Loti AI, but those interested can hop in line and will be contacted.
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